The studio will offer:

• The capacity for a new experience that people are looking for, combining live video, YouTube clips, blogs, news, research, petitions, actions, polls, and comments.
• Capacity to be responsive to events in real time.
• Increased progressive branding by developing host and on-air talent that become recognizable faces and voices.
• A video production resource for local progressive organizations and a training ground for young people.
• Valuable data on audience demographics for the movement.